Revista Inteligência Competitiva

International entrepreneurship and the development of competencies in family businesses: Case study

Thu, 25 Apr 2024 00:00:00 -0300

Purpose: Explain how the main competencies developed by a family business in an emerging market help to reach international markets.

Methodology/approach: A qualitative research was conducted with family members who participated in the expansion process, showing that the members' family organization is essential to develop each of the competencies during the internationalization process.

Originality/Relevance: Theoretical and managerial contributions are presented, as it adds new discoveries to the international business literature, focusing on companies from emerging markets that internationalize to developed markets.

Key findings: The results show that the internationalization of the business to Portugal occurred by the partners, who tend to centralize the business management decision-making processes. The knowledge acquired in Brazil improved the internationalization process and the establishment of the brand in Portugal.

Theoretical/methodological contributions: The study contributes to research on internationalization of family businesses, demonstrating that the creation of competencies oriented to entrepreneurial emerging markets is fundamental for the strategic development of this type of company in its process of internationalization. The research presents an empirical report of international entrepreneurship from qualitative emerging markets.

Cultural implications in innovation adoption: an analysis in three countries

Isadora Mendes, Fernanda Lazzari, Christian Kleiton Salvador — Tue, 12 Dec 2023 00:00:00 -0300

Purpose: The study aimed to evaluate the relationship of two national cultural dimensions (individualism and uncertainty avoidance) with the consumer innovativeness.

Methodology/approach: A descriptive research as conducted with three groups from three different countries, which evaluated, through a survey, the propensity of the respondents to look for innovations actively and independently.

Originality/Relevance: Considering companies are constantly introducing new products and services in countries where cultural traits are different, the understanding of the consumer behavior is fundamental for evaluating the acceptance of these innovations.

Key findings: It was observed that groups with strong collectivists characteristics, Brazilians and Colombians, tend to rely on the positive experience of friends and relatives to adopt an innovation. Regarding the uncertainty avoidance dimension, the results showed no significant differences among the three groups.

Theoretical/methodological contributions: With the constant intensification of the international trade, it is necessary to make an understanding of the peculiarities of a target audience for products and services, in order to create appropriate positioning strategies, because the levels of individualism of a culture act directly on consumers’ perceptions regarding the adoption of innovation.